Marketing, Analytics and Consultancy
About the companyAbout MAC
FEATURES
Areas of expertise
Branding
From defining your brand DNA to working with a design agency to build or evolve your brand, always with your target audience in mind
Team
I can look at your business requirements and recommend what structure and resource you need in place to fulfil your goals
Digital
This is an area I really love as it is ever changing, from social media strategy to CRM utilisation and management, this is an area I am particularly interested in
Strategy
Planning the day-to-day marketing schedule, I usually create an annual calendar and then break this into quarterly plans split out by each week
Sales
From F&B development, to team upselling, or B2B sales plans to ticketed events, I can support you drive sales in your business
Customer
Key customer identification and exploration. Including mapping out target audiences, where they sit on your marketing funnel and how best to communicate with them
About Me
Hi, I'm Lesley, and I have worked in hospitality since the age of 15 when I was a porter (not a very good porter!) in a hotel in Bournemouth. During university I had part time work in a pub and loved the second family that environment delivered.
I have worked in pub co's (from Greene King to Peach Pub Co), I then moved to casual dining most notably I was Marketing Director for Bill’s restaurant group. Next I then was bitten by the competitive socialising bug, launching Hijingo for State of Play which is an amazing concept modernising bingo giving Gen Z a night to remember!
I describe myself as someone who has found their dream job… I really love hospitality from taking someone out of their everyday and making them something to eat or serving a great drink, to the mix of the people who work in the industry, I am proud to say some of my best friends are people I have met over the years in different hospitality roles.
Snapshot of my experience over the last few years:
HIJINGO
An immersive and interactive experience which showcases futuristic bingo to guests
My role: brand evolution, menu development, sales and commercial strategy, launch and ongoing marketing plan, awareness and customer aquisition
BOUNCE
The home of ping pong and the first competitive socialising venue focusing on corporate sales mid-week and social bookings at the weekend
My role: brand DNA and rebrand, team and strategy set up and management, corporate sales target, marketing calendar and tactical marketing campaigns
HOSPITALITY RISING
Founded by Mark McCulloch HRUK aims to solve the hospitality industry’s recruitment crisis
My role: freelance marketing specialist managing the campaign development/launch, digital advertising strategy, team management, reporting, B2C and B2B marketing and sales
HALL & WOODHOUSE
Family brewer and pub company based in Dorset
My role: project work to review competitor beer websites and propose a revamp of their website including securing pitches from agencies
BILL'S
Bill’s is an 80 strong restaurant group founded by Bill Collison
My role: team and strategy set up and management. Rebrand and focus to drive dinner sales. 360 marketing including central and local marketing
THE LIGHT
Cinema group, revolutionising the industry by adding leisure and F&B in the same venue
My role: interim contract as Sales and Marketing Director, setting up the team and ways of working and overseeing the opening of the 13th venue in Redhill
